ZachCRM is built around households and the phone call. It groups your database into relationships, ends every call with a debrief, and texts from your own number with nothing extra to buy. Wise Agent charges for texting by the credit, so once you add it, ZachCRM costs less too, and it comes with native iPhone and Android apps.
At a glance
| Wise Agent | ZachCRM | |
|---|---|---|
| Price | $49 a month, plus $11 a month for texting credits | $50 a month, one price, 14-day free trial |
| First year, one agent | $800 with texting ($711 billed yearly) | $600 |
| What you work | The individual contact | The household, with each person inside it |
| Texting | The WiseText add-on: $11 a month for 1,000 credits plus an $80 registration fee | Included, from your own phone number |
| Rapport details | Notes and fields on the contact | FORD notes and queued talking points, shown before you dial |
| Follow-up | Tasks and campaigns per contact | One date per household, hottest first |
| Phone | Mobile web app | Native iPhone and Android apps |
Wise Agent details are from its own website as of October 17, 2026 and may have changed since. Check their site for current plans.
Why agents choose ZachCRM over Wise Agent
- Your database becomes relationships. ZachCRM groups the people who live and buy together into one household, so 2,000 loose contacts might be about 900 households to keep up with, and each person keeps their own details. Why households.
- Texting with no credits. Texts go out from your own phone number through your phone's Messages app and log to the household, so there is no SMS add-on, no registration fee and no credit count.
- Built for the phone. Native iPhone and Android apps with a layout made for one thumb: call prep, a debrief sheet after every call and group texts. See it on a phone.
- Calls end with a debrief. The notes, status and next follow-up date are set before you pull out of the driveway. How the debrief works.
Who ZachCRM is for
ZachCRM is for you if you work your sphere by phone, want your database organized by household, and want texting and a real phone app without add-ons.
Questions agents ask
Is ZachCRM cheaper than Wise Agent?
Once you text your clients, yes. ZachCRM is $50 a month with texting from your own number included, $600 a year. Wise Agent is $49 a month, and texting is the WiseText add-on at $11 a month for 1,000 credits plus an $80 registration fee, about $800 in the first year, according to its pricing page as of October 17, 2026.
Does ZachCRM have a mobile app?
Yes. ZachCRM has native iPhone and Android apps, with a layout built for one thumb. Wise Agent's pricing page lists a mobile web app.
Can I move my contacts from Wise Agent to ZachCRM?
Yes. Export your contacts from Wise Agent as a CSV file and import it into ZachCRM. The importer maps your columns and groups couples into households. Most agents are set up in about five minutes.
Sources: Wise Agent pricing. Wise Agent is a trademark of its owner; ZachCRM is not affiliated with it.